Our services

Hoozinga makes games and other play-based interactive media for a wide-ranging clientele. We don’t just slap your logo on a pre-made game, or generate a mindless quiz to drill information. We carefully craft the gameplay and graphics to deliver the information effectively. To contact us for more information about game media and our services click here.

Services we offer:

• 2D and 3D game development
• 2D and 3D play-based media and widget development
• Web-based or download distribution
• Games for marketing, branding, advertising and promotion
• Games for education or training
• Games for social marketing and awareness
• Games for information campaigns
• Custom crafted gameplay and content
• Target market research
• Developing viral campaign strategies
• Developing success metrics
• Client support and services  

Frequently Asked Questions

Q. Why choose a game?

The primary difference between traditional media and games is that traditional media like print, radio, and television is passive. A consumer of this media can “tune-out” at will as many in younger generations have. Games require deeper engagement. A well-crafted game can deliver information and messages in a way the player is likely to remember and integrate into their thinking. This increases the chances your message has been heard, and that the consumer will take the action you want whether it is to make a purchase, or change a behavior. Games are highly effective learning tools.

Q. Who plays games?

More people than you think! Many will deny being a game player, but still take a break at lunch for a little Sudoku or solitaire. Here are a few facts from the Entertainment Software Association who tracks these things: Sales in the game industry are now over $9.5 billion annually. 65% of households in the US play games. The average game player is 35 years old. 40% of all game players are women. 26% of Americans over the age of 50 play video games. 63% of parents believe games are a positive part of their child’s life.

Q. How will you design and build my game?

Hoozinga knows that many of our clients will be “first time buyers.” Games are a new medium, so the process might be a bit confusing. Hoozinga’s producers work directly with clients in a step-by-step process to ensure the goals of your game are being met. The steps look something like this:

• Conceptual Design – We gather all the information we can from you, research and define our target audience, and come up with several high-level designs and visual directions for you to choose from.
• Prototype – Once you’ve chosen a design we create a prototype that we can test-drive for you. This phase includes several revisions so we are sure we are on target.
• Development – When you are happy with the prototype, we start full development of the complete game. This also includes review and revision points. Delivery – We launch your game, or work with your web-provider to get your game live.

Q. How long does it take to develop a game?

This really depends on the size and scope of your game and the technology needed to develop your game. On average we try to keep our project development time between three and six months, but a large game could take as long as a year. Hoozinga’s producers will work closely with you to plan your project and meet your deadline needs.

Q. How will I know if my game is successful?

One of the nice things about games is the ability to track how many people play them. So you can know on a day-to-day basis just how popular your game is. Effectiveness can also be gauged in many ways including in game tracking of a players actions, collection of player data like email addresses, or connecting your game to a real world actions such as promotional programs.

Q. What is a “widget?”

A widget is a desktop application that can have a variety of uses from providing a bit of entertaining distraction to more useful functions like connecting to the latest ski, weather, or stock report. Hoozinga can create widgets that also serve the function of raising brand awareness, or inform the user of the latest deals or promotions.

Q. What does “viral” mean?

The word “viral” comes from the concept of viral marketing. This is marketing information spread from one individual to another through private channels. Games are the perfect viral medium. Game players happily share the fun they’ve found with their friends. This is also one of the most effective ways to reach younger consumers under the age of 25 that are resistant to most marketing channels and trade highly on the recommendation of others.